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LinkedIn content & the path to commercial outcomes
Updated on March 14th, 2023Let’s talk about how content on platforms like LinkedIn should be driving you towards commercial outcomes. When I did a poll of my LinkedIn connections recently, 51% of...
View ArticleAI for video/audio — — a handy tool you can use today!
Given the popularity of the AI resource on the weekend, I want to share a very handy AI tool I use for videos — called Descript. I’ve only just scratched the surface… but what I love so far is: AI...
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April 2023 Planner (Google Doc)
Since it’s the start of the month, my team has prepared the April 2023 — Month Planner for you (Google Doc, no opt-in). To get your own editable version, remember to click “File > Make A Copy”)...
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How To Develop Digital Marketing Strategies for SaaS Businesses
As a SaaS business, you must have an effective digital marketing strategy to ensure your product or service reaches the right people and drives them to take action (aka BUY). But how do you go about...
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Should you use a quiz to generate leads?
Building an email list is one of the best things you can do to grow your business. There are countless ways to attract more email subscribers, such as offering: PDF lead magnets Webinars Free videos …...
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Embracing imperfect action
Embracing imperfect action, patience, and showing up. In marketing, waiting for perfection will hold us back. Instead, celebrate ‘imperfect action’—the decision to start, the courage to ship, and the...
View ArticleI don’t want to disturb people
“I don’t want to disturb people”…. Can you relate? A lot of the conversations that I’ve been having with clients in my coaching program have revolved around this notion when it comes to marketing, that...
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[cool AI tool] Fathom …for Zoom meeting summaries
AI (artificial intelligence) is all the rage right now, and I’m slowly getting my head around it all. Of course, I’ve been blown away by ChatGPT — but more on that later! Today I want to share Fathom...
View ArticleWe don’t need 1000s of people
100-150 DISCIPLES: One of the key things that I like to explain to audiences is that we don’t actually need as big an audience as we think we do. If we want to get, say, 10 or 12 new ideal ‘sweet spot’...
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5 Effective Time-Saving Tips for Social Media
Image Source: Pexels Social media can play an essential role in growing your online presence. However, simultaneously working on multiple social media accounts can be daunting, especially when...
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How many relationships can we manage at once?
How many genuine relationships can we manage at once? 50? 100? 500? Enter Dunbar’s Number – a theory that suggests a cognitive limit to the number of individuals with whom we can maintain stable...
View ArticleHow do we find our 150 disciples?
FINDING OUR DISCIPLES: How do we find the 100 or 150 disciples that we need in order to nurture our 10 or 12 next clients? (Remember a ‘disciple’ is someone devoted to the outcome you can help them...
View ArticleChat GPT for marketing Debrief
Chat GPT for marketing Debrief I ran my ChatGPT for marketing & lead nurture workshop this morning. Here are 2 takeaways in case you missed it. ChatGPT is only as good an the inputs you give it....
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“What’s been working well for me this year?”
Updated on October 12th, 2023“What’s been working well for me this year?” This week, I had the chance to deliver a 5-minute talk at a Peer Mastermind on the Gold Coast.The topic: “What’s been working...
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Win Hearts & Minds: 4 types of content you need to publish
“One of the concepts I covered in this week’s AI Content Blueprint workshop was the 4 types of content to win the hearts and minds of your clients. It’s important to have the right mix of Share, Show,...
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Noosa, shark & marketing scorecard
For those following along, I managed to complete the Noosa 1000 swim and the run leg of the Noosa Tri relay on the weekend. Both were bucket list items and I was actually quite happy with my times,...
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Recap – Marketing Plan 2024
When you’re creating your marketing plan for 2024 here are a few things to keep in mind. #1. Reflect on 2023. What went well (and I’ll keep doing)? What didn’t go well (and should I stop doing)? #2....
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What I shipped in 2023 – Year in review
Each year I write a post reflecting on the major milestones, things I’m proud of and things that could’ve gone better. Following the lead of Noah Kagan and Seth Godin I take an annual look at what ‘I...
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