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How Sales and Marketing can Work Together to Achieve Business Excellence
Updated on August 19th, 2021With the entire world transitioning to online, retailers and enterprises alike are facing a serious transformation in the way they do business. With the global pandemic...
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A Simplified Way to Create a Content Marketing Workflow, Explained
Updated on September 24th, 2021 In the content marketing industry, we spend a lot of time thinking about strategy—that very important phase in our content planning process where we figure out what...
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Best Lead Generation Strategies For Businesses
Updated on December 4th, 2021 A lead is a potential client that shows interest in an organization’s services and products. Lead generation strategy is adopted to create interest in your services and...
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Try the 2022 Calendar Year Planner
Updated on January 25th, 2022I promised readers I’d send you one of my most popular planning tools. Here is the 2022 Calendar – Year Planner (free download). Download as a PDF or as an editable Google...
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Bluewire’s 17th birthday!
Updated on April 7th, 2022 I hope 2022 is off to a good start for you. On this end, ‘Bluewire Media’ turned 17 years old…! Can you believe it…? I remember Toby & I (and Tom, our third co-founder at...
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Offline Marketing: What is It and What Works in 2022?
Digital has become the standard when it comes to modern marketing. Almost all companies have some sort of email marketing, social media marketing, and paid ads strategies in place at all times. With so...
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Negative comments can land you in (real) jail
Recently, I asked a question of readers of this newsletter & my LinkedIn connections: “Have you ever received a negative comment on social media?” The results are in. Negative comments happen a...
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Weekly Content Planner Guide
On a recent LinkedIn poll I asked: “How far in advance do you typically plan your content marketing?” The results are: Interestingly, over half of the respondents planned content a week ahead or less....
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Augmented Website Traffic or Conversion Rate – What’s Your Marketing Objective?
Website Traffic or Conversion Rate? Whether you run a blog or business website, where should you concentrate your branding and marketing? Should you focus on digital strategies to increase traffic, or...
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The Myth of Losing Social Capital in Hybrid and Remote Work
Updated on April 20th, 2022 Google recently announced its new post-pandemic work policy, requiring employees to work in the office for at least three days a week. That policy goes against the desires...
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The Benefits of Data-Driven Decision-Making for Businesses
Data-driven decision-making is a business strategy that relies on accurate data to make informed decisions. By tracking and analyzing data, businesses can identify patterns and trends, understand what...
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What Are the Typical Costs of a Start-Up?
Do you think it’s safe to say that some part of most people would like to own a business? However, in the United States, the country with the world’s most robust economy, less than 10 percent of the...
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What Is Business Insurance?
Business, just like life in general, is likely to experience some downtimes and losses, as it always involves some amount of risk-taking. It’s for this reason business insurance coverages exist. The...
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How to Boost Your B2B Sales using Influencer Marketing
Updated on May 8th, 2022Most people associate influencer marketing with B2C brands, as the first image that comes to mind is an informer selling a skincare product on Instagram or something similar....
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My first keynote back
My first live keynote presentation in over 2.5 years went off without a hitch and it was exciting to be back in front of an in-person audience. The topic was “Digital Marketing Done Right” and it was...
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How To Get Internet for Your Home in 3 Easy Steps
Selecting the right services for your home ensures you have the resources you want and need. While electric providers charge based on your usage, other services require you to consider your level of...
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7 Offline Marketing Strategies That Your Online Brand Must Adopt
Updated on June 20th, 2022Offline Marketing Strategies Your marketing strategy is incomplete without incorporating offline strategies. Networking, speaking engagements and trade shows are old-school...
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Fake negative comments
A fake negative comment could occur on your Google reviews, on your Facebook page or even your LinkedIn profile — and it’s quite a scary prospect because it could impact your business! I’ve spoken...
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Tips to Craft a Social Media Resume
In today’s highly competitive business landscape, every professional looking to advance their career or secure a position needs to be on top of their game. It takes standing out from what can...
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5 Commandments of Blog Branding
Updated on August 9th, 2022If you’re a blogger, then you know the importance of a blog brand. It’s not enough to just have an excellent blog with loads of followers and great content. A strong brand...
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