[Carnegie Lake, Princeton Uni, New Jersey, USA]
Like a good rowing crew, all the elements of your marketing need to be in sync to perform properly!
VIDEO – Get your marketing in sync
TRANSCRIPT
G’day guys Adam Franklin here on Carnegie Lake which is the Princeton University private lake for their rowing crews. And you can see behind me the markers that indicate four different lanes, where the crews will do their training. In rowing, it’s important to get everything in sync, working properly, for teams to perform properly on race day.
Really the same thing applies with marketing because there’s so many little moving parts, particularly technology, but also the practise of getting your message right, getting the sequence right, knowing what to say and when to say it, that you kind of do need to have a lot of practise to get it working properly.
That’s my insights and my tips today. Do the practise, understand all the moving parts, and just practise getting them all working simultaneously. Take care. See you next video.
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